Car Insurance web site – Insurance Choice

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Insurance Choice is a non-advisory broker. Ok, What this means is, car Insurance Choice are able to contact numerous insurers to obtain the best quote and cover for you, the customer. This is mostly an automated procedure, but in some instances bespoke solutions are required, such as medical conditions when applying for travel insurance. This is where Insurance Choice makes the difference as this is their speciality, along with other non-standard products.

Oh dear! What an awful looking web site!
Not sure what the designers or Insurance Choice were thinking here, the ‘bold’ font weighting on mouse over on hyperlinks or particulary annoying and the colours and fonts just naff looking. A very dated looking site, although to be fair I don’t know how old the site is..but being Insurance brokers you’d have thougth they’d have invested a bit of money into their site? Everyone needs insurance after all, it is recession proof!

The Get A Quote system is ok but stretches to too many screens (6), again something I’d look to strip right down if I was re-organising this site – the fewer the clicks the better right!?

Probably worth getting a quote as there is a lot of dross on other ‘comparision’ sites (I think my insurer is based in Gibralter, which doesn’t inspire confidence but hey, they were cheap)


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